EFF Founder Jerry Cohen grew up fascinated with sports emblems and uniforms. As a youngster, he would purchase baseball cards to see the uniform changes and colors rather than for the players. Fast-forward to 1987, when he was trying to find a vintage flannel baseball jersey to wear onstage with his rock & roll band back in. Not satisfied with what was available, he became a bit obsessed, and eventually tracked down some old wool baseball flannel and had a few shirts made for himself. When people literally wanted to buy the shirt off his back, Ebbets Field Flannels was born. Focusing on non-major league history such as the Negro leagues and the pre-1958 Pacific Coast League gave the Company a unique twist, and brought relatively unknown baseball history to the public at large.